February 13 2015

How Content Length Affects Rankings and Conversions




Content is really the king and is supreme for every websites. Content Writing also stands as one of the most important element with respect to SEO ranking factors. Content can further be divided into various categories or segments and judged subsequently based on its readability, freshness, length, quality, etc.
Length of a particular content does affect its rankings and rate of conversions. Majority of the people who are involved in designing websites, work in the Search Engine Optimization industry. Even people who create the content for these websites are not aware like the designers of the effects of the length of a piece of content on the rankings and conversions same. It dramatically affects the rate of conversion that is seen on the page as well as on the derived rankings. The more the length of the content piece, the better will it be.

On split testing a website to observe rankings and conversions, one gets interesting facts on the manner Google views a piece of content. In this regard it needs to be kept in mind that the actual piece of content that has been developed for a particular website is not understood by Google. Google actually goes in for reviewing the number of terms in the Content Writing piece that are comparative or are exact with respect to a particular business genre. Google also looks for the spelling mistakes as well as originality and sentence structures that are poorly formatted.

With regard to the actual meaning of the content piece, Google highly relies on the inbound links to the page that basically act as vote for the content quality. This is the sole way in which Google can understand the content quality and differentiates it from a poor one.

Does Content Length really matter?

The in-depth analysis carried out by SERP IQ of the top 10 search results for more than 20,000 keywords, revealed a peculiar and distinct pattern. The analysis revealed that the average length of a piece of content on a specific page which ranks in the top 10 places on Google is 2,000 words for any type of keywords. This does not merely come as a shock but also reveals by researching further that the more the number of words used on a page, the higher the position of the same on an average.

Average-Content-Length

Research shows that Google loves the sites that are rich in content as it prefers to give more information to the users and therefore shows the sites with higher word count on the top of the search results.

Content Rich Sites Get More Links

In case of content writing, people generally feel that content is highly valuable that drives them to link to in-depth content more as compared to linking short contents. Links are important elements and act as bonus points in improving the ranking of the sites. Thus with more content a site gets more links that eventually helps in improving rankings and gain an edge over its competitors.
Research has shown that with reduction in the word count, the number of links also gets reduced effectively thereby establishing a directly proportional relationship between the length of the content and the links to the same. Thus for getting higher number of links, one needs to go in for writing a post rich in content. Getting more links will definitely give more authority with respect to SEO that makes the sites rich in content to get a higher rank on Google.

Sites Rich in Content get more Social Attention

The sites that are rich in content get more attention on the social media as they provide people with detailed information and are much helpful than the shorter ones. Thus posting lengthy yet relevant content on social media gets more attention as compared to shorter ones. Social media acts as direct factors with respect to rankings and thus cannot be ignored completely.

  • However writing lengthy content does not mean disregarding certain vital factors. Overdoing the content can have negative results.
  • One should not stretch the content just because it seems to be a shorter one.
  • Unrelated content length needs to be avoided completely as adding crappy content will result in disaster.
  • Focussing only on the length of the content is not recommended as it diverts the attention from writing quality content to the word count.

Getting Technical

Being technical with the content also helps in improving the ranking of the same.Google has undertaken great pains for removing the schemes and tricks that have been used in the past for winning the SEO game.

Landing Pages Count with Respect to Conversions

For making people convert on a page, they first need to arrive at the same. Conversions take place only when there are visitors. Great traffic is the secret to have good landing pages. The best possible way to acquire more traffic is through high rankings on the basis of the search engine results.

Write Interesting Content

Writing a long content that will not prove interesting to the readers will lead to a negative impact on the rankings and rate of conversions. Long content needs to be interesting enough to engage the reader thoroughly or it will repel the readers. One way of making the content writing interesting for the readers is through the use of videos, pictures, graphics, etc.

Ideal Word Count

Though there is nothing as an ideal word count. It basically depends on the niche of the content and the style of writing the same. Analysing the detailed data of competitors often helps in getting an idea as to what the ideal word county will be for the niche. Often testing both long and short articles and then finding out the results as to which is putting up a better performance helps in getting an idea of the word count that will make the readers interested in the content writing.

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