April 09 2012
Tagged Under : Article writing, Content Writing, content writing services, SEO Content Writing
A response you ask from the readers to complete the purpose of the entire information that you have provided in the website content writing is called call-to-action and it is part of content writing services in most companies. The whole point of article writing is enticing the reader towards the information of the page. What does the reader do then? He/she will take some decision to choose the product or the services. So, you can provide them with contact information of your company or your brand. You can also entice them to read other related articles, or get in touch with you with their doubts or queries.
These types of call-to-action content writing services are provided for the business sites or ecommerce sites as well as for the blogs and ordinary sites nowadays. The lines calling for such action is added at the end of the entire article. At times, phone numbers, emails and addresses are provided. At other times, there is a link for the reader leading them to another page or a pop-up. At present, even links asking the readers to connect the company with their social media channels are also present. One can request readers to opt for their newsletter too.
It is common now to add free offers and different benefits for the reader to entice them. It is part of the SEO content writing strategy as well as it is to include white paper or eBook that readers would get interested in. These sorts of interaction with the consumer are considered the best possible way to get someone to respond. Thus as part of SEO content writing strategies at the end of the content links can be provided as in back links and hyperlinked set documents.
Readers can either leave comments or communicate with the author privately. Many of your readers will also want to share your content with other people and a Call to Action is very important so that more and more people will want to visit your website, which in turn, will hopefully generate more business.
Why in website content writing Call to Action is becoming so popular?
1 ) It motivates the readers to become reactive. If readers comment, leave suggestions, clear their doubts or even contact you personally, then you have option to encourage them to take further action.
2 ) Any action from the reader would propagate your business. If discussions are generated over any information that you have catered then the entire event would become fun.
3 ) There are possibilities of actually transforming the business into a profit.
Tips for Content Writing Services in Call to Action
1 ) One should try and use a variety of call-to-action. However, the context of the articles is relevant here, when someone is trying to get some reaction from the reader
2 ) The call-to-action should be easy to read and in simple understandable lingual.
3 ) One should always keep target audiences in mind and how they would like use the information in the web page.
4 ) Too many call-to-actions does not work for a single article. This would confuse the reader.
5 ) Most experts of quality website content writing follow the SEO content writing strategy when they write call-to-action. This strategy is to keep the sentence between 90 and 150 characters.
6 ) Language in article writing should always be more practical and less technical. The same strategy is followed in call-to-actions as well.
7 ) The last but not the least strategies of all are to use subjects and verbs at the forefront and numbers if any as highlighted text in content of the page.