December 16 2014

Tips to Become a Master Blog Writer

Have you been writing content for ages? Do you compare yourself with Sisyphus? Remember the Corinthian king who was punished to roll up a boulder up a hill which again rolled down the slope. It would be great, if you had a map that showed the shortcuts of effective blog content writing.

Here are some important suggestions that you can utilize for creating excellent blogs.

# Category:

When you are writing blog it is essential that you know in which category you will put it in. For example, you want to write a blog on social media and end up writing a blog on email marketing. In this case, even though you have put your best efforts, the content might not be suitable for your business. Therefore, before you write content and intend to post it, think hard and decide if your creation is at all going to do your business any good.

# Maintain a structure:

To write a meaningful content that will generate lead, you have to keep in mind the main parts of an effective blog post. You will have to start with an appealing headline, maintain paragraphs that are linked to each other from top to bottom and end with a call to action. The use of internal linking and icons for social sharing also help in building brand awareness.

# Descriptions:

The result pages of most search engines will show a short description of your post. These short descriptions are called Meta descriptions. Here, I would like to suggest to you, that it is better to write a description of 160 characters. If you do not, then the search engine will take the first 160 characters of your post and consider it as a gist of your post. Also remember, if the description you have written is shorter than the maximum limit, the entire description will show on search engine results.

# Revise to Attain Perfection:

When in school, you always revised your answer sheets before submitting them to your teacher. The same rule applies here. Like all forms of writing, blog posts too need fine tuning so that the final result gives optimum satisfaction to the reader. Besides, checking spelling, grammar and punctuation, you should also make sure that the internal links you have provided in the blog are all functional.

# Narrow Down the Reader’s Search with Headings:

In case of on-page SEO writing, the headings and sub headlines are functional in manifesting the importance of the content that follows them. They also reflect the relevance of the content to the blog. Nothing can generate more lead than the usage of keywords in the headlines and sub headlines. No one has enough time to go through the entire blog that you write. Using headlines and sub headings help readers to skip to the part they deem is important for them.

# Inverted pyramids:

Journalists have a unique way of structuring their writing. They follow the pattern of an inverted pyramid. As a blogger, you too can follow this style.
To get optimum leads for your blog, start by inputting the most important information. Keep the answers to who, what, when, where, why and how; ready. The next step you take will aim at gaining trust. This entails divulging important data. As you go down the steps, mention the sources of information. Then, give detailed information on the important data you shared in the second step.

# What are the 3 kinds of lists?

Lists have emerged as a popular category of blog post. Blogs written in this form makes it easier for the readers to go through them and they can conveniently find out what they are looking for. An example of list post is: Ten Secrets to a Healthy Life.
Depending upon their size, we can divide list blogs into three categories, namely, short list, medium list and large scale list.

Short List: It is small in size and contains little information. But the content is crisp to attract readers so that they bookmark the page for later reference. You can make them more enticing by using bullets and giving a link to some other relevant resources.

Medium List: This strategy of blog content writing, involves detailed information of the points shared in the post. But, make sure that the points you are giving are short in number as the descriptions would be in details.

Large Scale Lists: By now, you must have gathered that the blog you are reading now is a large scale list. It is essentially a combination of both brief and detail list wherein explanations for each point fits in the space between the bullets. To make your large scale list more important, you can introduce videos inside the blog to make the explanation more visual.

# Answer the readers’ questions:

After writing blogs and articles for years, you will be at your wit’s end about the subject and topics that you have to cover for months to come. I have an idea for you, review web analytics and learn about the questions people type on search engines that render visitors to your erstwhile written pieces. For example, after researching Google Analytics you may come to know that people who typed ‘healthy life’ read your blog about “Ten Secrets to a Healthy Life”.

Now, you can write blogs on related topics such as ‘What are the 5 Most Nutritious Food Items in the World?’ or ‘Stay Fit as Long as you Live- Follow these Steps’.
The urge to answer the readers will give birth to enhanced content ideas and you will come up with more and more blogs in the near future.
As a second thought, I would also like to suggest you to read the comments of the readers of your competitors. It will help you to realize the glitches your competitors could not cover. Bingo! You will get more ideas to write about.

The above mentioned tips are among the most useful in creating exclusive blog content writing. Just use some concentration and create magic with your hands.

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